01
Web development
Websites that are clear, dependable and built around what your business needs.
- WordPress, WooCommerce, Magento 2 and Shopify
- Lovable websites and business tools
- Support, speed work and migrations
Fixed-cost digital services
Digital services.
Fixed costs.
Web development, eCommerce, digital marketing and marketplace support, delivered with a clear scope and a price agreed before work begins.
Work directly with Aaron Lal — 13+ years across development, digital marketing and online retail.
Selected work and experience
Pumpify
Pump Sales Direct
Fixed Costs marketplace
Pump Sales Direct
Websites Aaron has worked on across in-house, agency and independent roles. Not all are Fixed Costs Ltd clients. Website captures from September 2026. Live sites may have changed since the original work.
Experience and results
13+ years
Web development, eCommerce and digital marketing experience.
£4.8m
Combined annual turnover across two Magento storefronts under Aaron's commercial management.
35%
Year-on-year revenue growth across those storefronts.
13,000
Live eBay listings connected through M2E Pro in the relevant marketplace project.
Selected results from Aaron's previous agency and in-house roles. The storefront figures relate to Pump Sales Direct and Pumpify combined.
Services
The right expertise for the job in front of you.
Whether you need a new website, a better-performing store or a repetitive process taken off your hands, start with a defined piece of work and a clear price.
02
eCommerce
Improve the store, product journey and day-to-day trading operation.
- Magento 2, WooCommerce and Shopify
- Merchandising and onsite search
- Conversion improvements
03
Digital marketing
Help the right people find you and understand what brings results.
- SEO and AEO
- PPC and Shopping
- Email and analytics
04
Marketplace listing management
Create and manage eBay and Amazon listings in the UK and internationally.
- Listing creation
- Ongoing optimisation
- International catalogue rollout
05
Copywriting & content generation
Create useful website and product content with editorial care and practical AI workflows.
- Page copy and product descriptions
- AI and LLM content pipelines
- Targeted SEO and AEO content improvements
06
Automation & integrations
Connect the tools you use and reduce repetitive work.
- CRM integrations
- Internal tools
- AI-assisted workflows
Selected work and experience
Real websites. Practical experience.
A selection of websites and digital projects from Aaron's work across in-house, agency and independent roles.
In-house eCommerce management · G.M. Treble
Pump Sales Direct
Commercial and technical ownership of an established Magento 2 storefront, covering customer journey, product discovery, content and tracking.
In-house storefront launch · G.M. Treble
Pumpify
Launch of a second branded storefront inside an existing Magento 2 installation, with a large catalogue content project behind it.
Founder-built product · Fixed Costs Ltd
Fixed Costs marketplace
A two-sided marketplace presenting fixed-price services from participating UK companies, designed and launched by Aaron himself.
Selected website experience
Chalkstring
Website experience in construction software. The current public site markets Chalkstring's construction software product.
Selected website experience
OneStopDIY
A DIY and home improvement retail website Aaron has worked on.
What fixed cost means
Know what is included before work starts.
The scope, deliverables, assumptions and price are agreed up front. If the requirements change, any additional work is discussed and priced before it is added.
Step 1
Tell me what you need.
Share the website, problem or project you have in mind.
Step 2
Agree the scope and cost.
Receive a written proposal covering deliverables, responsibilities and timing.
Step 3
Build, review and refine.
Review progress at the agreed stages and provide consolidated feedback.
Step 4
Launch and hand over.
Receive the completed work and the relevant guidance, with ongoing support available where agreed.
Defined starting points
Three common ways projects begin.
Each has an indicative scope. The price is fixed once the detail is agreed, so nothing is quoted before it is understood.
Business website
A professional website with agreed pages, live and handed over.
Fixed price after scoping
- An agreed sitemap of up to five core pages
- Responsive page design and development on the agreed platform
- A working enquiry route
- Placement and formatting of supplied content
Delivery timing: Agreed in your proposal
Discuss this packageStore improvement sprint
A bounded list of friction points removed from your customer journey.
Fixed price after scoping
- Review of an agreed customer journey or commercial problem
- Identification and prioritisation of the main points of friction
- A bounded list of changes agreed before implementation
- Implementation and checking on the supported platform
Delivery timing: Agreed in your proposal
Discuss this packageProduct catalogue project
Structured, import-ready catalogue content at an agreed scale.
Fixed price after scoping
- Review of a representative sample and the target platform's data requirements
- Agreed product count, input sources, fields and output format
- A sample batch to establish structure and tone
- Processing and checking of the agreed catalogue
Delivery timing: Agreed in your proposal
Discuss this packageTechnical delivery with the commercial picture in mind.
I'm Aaron, the founder of Fixed Costs Ltd. I've spent more than 13 years developing websites, managing online stores and helping businesses improve how they sell and operate online.
My work spans hands-on development, product data, digital marketing and the day-to-day decisions behind a successful eCommerce operation. That means I can help identify what needs doing, explain the options and take responsibility for delivering an agreed piece of work.
FIXED COSTSLTD
AL
Aaron Lal — founder and director
Questions
Frequently asked questions
Tell me what you need. I'll put a fixed cost to it.
Share a little about your website, your goals and what is getting in the way. I'll use that to work out the right scope and next step.