PPC advertising
Paid search and Google Shopping setup and management: account structure, ad copy, landing-page alignment, tracking and reporting.
Read moreDigital marketing
Digital marketing
Digital marketing here means the practical work behind visibility and measurement: cleaner feeds, useful landing pages, accurate conversion tracking, structured content and campaigns aligned to margin and real demand. Each service is scoped separately rather than bundled into a vague retainer.
Every service below has its own page with its own scope. If you are not sure where to start, a search and measurement audit usually establishes the priorities honestly.
11 specialist services
What I can help with
Keyword research & search strategy
Search-intent research, competitor review, keyword grouping, prioritisation and page and content mapping.
Read moreEmail marketing
Campaign planning, email design and copy, segmentation, welcome and retention flows, eCommerce automations and reporting.
Read morePaid social media marketing
Paid social campaign planning, audience strategy, creative coordination, landing-page alignment, testing and reporting.
Read moreGoogle Business Profile management
Profile setup and optimisation, service information, categories, imagery, posts and genuine review-response workflows.
Read moreThird-party agency management
Manage existing developer, SEO, PPC or marketing suppliers through clear briefs, priorities, agreed KPIs and delivery checks.
Read moreRemarketing ads & creative
Remarketing planning, audience and measurement requirements, ad concepts and asset production, setup where agreed and performance review.
Read moreAEO services
Answer engine optimisation strategy and implementation: answerability, entity clarity, structure, technical availability and schema.
Read moreSEO services
Technical SEO, on-page optimisation, information architecture, internal linking, structured data and migration checks.
Read moreImage & creative asset creation
Website banners, product-image editing, campaign graphics, email and social creatives, marketplace image assets and export variants.
Read moreAnalytics & conversion tracking
GA4 and GTM setup and repair, eCommerce events, conversion definitions, consent-aware measurement, dashboards and data-quality checks.
Read moreHow to choose
Which one do you need?
Organic search
SEO services covers technical and on-page work. AEO services covers answerability and structured clarity. Keyword research establishes what to target before either.
Paid channels
PPC advertising for search and Shopping, paid social for Meta platforms, and remarketing for people who already visited. Media spend always stays separate from fees.
Audience and presence
Email marketing for the list you own, and Google Business Profile management for how your business appears in local searches.
Support and measurement
Analytics and conversion tracking for trustworthy data, image and creative asset creation for the assets campaigns wait on, and third-party agency management when you need someone on your side of the table.
Defined starting points
Common ways this work begins
Each has an indicative scope. The price is fixed once the detail is agreed.
Search and measurement audit
Prioritised findings and a defined implementation proposal.
Fixed price after scoping
- Review of an agreed set of pages and templates
- Technical crawl, indexing and rendering findings
- On-page and structure recommendations
- Structured data review
Delivery timing: Agreed in your proposal
Discuss this packageCampaign setup
A campaign and its tracking configured, launched and handed over.
Fixed price after scoping
- Agreed channel, offer, target market and creative scope
- Campaign and account structure built
- Ad copy or creative coordination
- Conversion tracking configured and verified
Delivery timing: Agreed in your proposal
Discuss this packageFixed monthly marketing support
A defined monthly scope of marketing work with an agreed reporting cadence.
Fixed price after scoping
- A defined scope of monthly work
- An agreed reporting cadence
- A review arrangement set in advance
- Prioritisation against your commercial goals
Delivery timing: Agreed in your proposal
Discuss this packageQuestions
Frequently asked questions
Tell me what you need. I'll put a fixed cost to it.
Share a little about your website, your goals and what is getting in the way. I'll use that to work out the right scope and next step.