In-house eCommerce management
Commercial and technical ownership of two Magento 2 storefronts, covering the customer journey, product data, marketplaces, tracking and supplier coordination.
About
Practical digital expertise, run by one person.
I'm Aaron Lal, founder and director of Fixed Costs Ltd. For more than 13 years I've built and looked after websites, run online stores and helped businesses sell and operate better online.
That experience spans hands-on development, product data and catalogue work, marketplace listing management, digital marketing and the commercial decisions behind an eCommerce operation. It means I can look at a problem, explain the realistic options and take responsibility for delivering an agreed piece of work.
Fixed Costs Ltd exists because too much digital work is quoted vaguely and billed unpredictably. Here, the scope and price are agreed in writing before anything starts.
FIXED COSTSLTD
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Aaron Lal — founder and director
Background
Where the experience comes from
Agency and client-side delivery
Website builds, migrations, maintenance and digital marketing for businesses across a range of sectors, including work on construction software.
Independent projects
Building and running websites and marketplace operations directly, including a large eBay listing project connected through M2E Pro.
Experience and results
Selected figures
13+ years
Web development, eCommerce and digital marketing experience.
£4.8m
Combined annual turnover across two Magento storefronts under Aaron's commercial management.
35%
Year-on-year revenue growth across those storefronts.
13,000
Live eBay listings connected through M2E Pro in the relevant marketplace project.
Selected results from Aaron's previous agency and in-house roles. The storefront figures relate to Pump Sales Direct and Pumpify combined.
How we'd work
Ways of working
Defined project
One agreed set of deliverables for a fixed fee.
Improvement sprint
A bounded list of changes to an existing website or workflow.
Ongoing support
A defined monthly scope and fee, where required.
- Based
- Based in the West Midlands. Working with businesses across the UK.
- Company number
- 16425925
Tell me about your project.
Share a little about your website, your goals and what is getting in the way. I'll use that to work out the right scope and next step.