Conversion rate optimisation
Review funnels, product, cart and checkout friction, prioritise changes and plan appropriate A/B testing or measurement.
Read moreeCommerce
eCommerce services
eCommerce services cover the commercial side of running an online store: how customers find products, how easily they buy, and how well the underlying product data supports both. Store development itself lives under web development, so each platform keeps one canonical page.
These services suit stores already trading. If you need the store built or moved, start with the platform development pages under web development.
3 specialist services
What I can help with
Merchandising & product discovery
Categories, navigation, onsite search, product presentation, promotions, upsells and cross-sells, and related-product logic.
Read moreProduct data & feed management
Attribute mapping, catalogue imports, data validation, Shopping and marketplace feeds, and connected product-data workflows.
Read moreHow to choose
Which one do you need?
People visit but few buy
Conversion rate optimisation reviews the funnel and checkout, prioritises the friction worth removing, and defines how the result will be measured.
Customers cannot find the right product
Merchandising and product discovery covers categories, filters, onsite search and how products and recommendations are presented.
The product data is the problem
Product data and feed management covers attributes, imports, validation and the Shopping or marketplace feeds that depend on them.
Ongoing store management
Day-to-day trading support can be agreed as a defined monthly scope, drawing on these services plus marketplace listings and content work.
Defined starting points
Common ways this work begins
Each has an indicative scope. The price is fixed once the detail is agreed.
Store improvement sprint
A bounded list of friction points removed from your customer journey.
Fixed price after scoping
- Review of an agreed customer journey or commercial problem
- Identification and prioritisation of the main points of friction
- A bounded list of changes agreed before implementation
- Implementation and checking on the supported platform
Delivery timing: Agreed in your proposal
Discuss this packageStore launch or migration
A store launched or moved with data, redirects and tracking verified.
Fixed price after scoping
- Scoping of catalogue size, platform, theme and integrations
- Payment and shipping configuration
- Catalogue and content transfer with agreed field mapping
- Redirect mapping from the full URL inventory
Delivery timing: Agreed in your proposal
Discuss this packageProduct catalogue project
Structured, import-ready catalogue content at an agreed scale.
Fixed price after scoping
- Review of a representative sample and the target platform's data requirements
- Agreed product count, input sources, fields and output format
- A sample batch to establish structure and tone
- Processing and checking of the agreed catalogue
Delivery timing: Agreed in your proposal
Discuss this packageQuestions
Frequently asked questions
Tell me what you need. I'll put a fixed cost to it.
Share a little about your website, your goals and what is getting in the way. I'll use that to work out the right scope and next step.