In-house storefront launch · G.M. Treble
Pumpify
Launch of a second branded storefront inside an existing Magento 2 installation, with a large catalogue content project behind it.
Copywriting & content generation
Product descriptions and catalogue content
Product description and catalogue content work produces the words and structured detail behind every product: descriptions, specifications, category copy and metadata, delivered in a format your platform can import. It suits businesses with hundreds or thousands of products and inconsistent supplier content.
When this helps
Problems this solves
- Supplier copy duplicated across dozens of competing retailers.
- Specifications locked inside PDF datasheets.
- Descriptions of wildly different length, tone and structure.
- Category pages with no content to help a buyer choose.
Scope
What's included
Every quote lists the deliverables in writing, so there is no ambiguity about what you receive.
Deliverables
- Content template per product type: sections, length, tone and mandatory fields.
- Long and short descriptions written to that template.
- Technical attributes extracted from supplied datasheets and structured for filtering.
- Category and range content that helps buyers choose.
- Titles and meta descriptions where included in scope.
- Import-ready files in your platform's format, with a post-import sample check.
Not included as standard
- Specifications cannot be invented; missing data is reported for you to supply.
- Copyright in third-party content is respected; supplier material is not simply republished where rights are unclear.
- Uploading is included only where the scope says so.
Anything here can be added to the scope and priced separately.
Defined starting point
Product catalogue project
Fixed price after scoping
Typically includes
- Review of a representative sample and the platform's data requirements
- Agreed product count, sources, fields and output format
- A sample batch to establish structure and tone
- Processing and checking of the agreed catalogue
- Import-ready files, or an agreed import
- Post-import sample check and handover notes
Process
How the work runs
Step 1
Sample
Review real products and the target platform's field requirements.
Step 2
Template
Produce a sample batch to fix structure and tone.
Step 3
Produce
Work through the catalogue in batches with checks between them.
Step 4
Deliver
Supply import-ready files or import, then verify a sample.
What I need from you
- Source material: supplier files, datasheets and existing content.
- A representative product sample for the template stage.
- Approval of the sample batch before full production.
What changes the price
- SKU count and number of product types.
- Source quality and how much extraction is needed.
- Number of languages.
- Whether import is included.
Experience
Relevant background
Relevant experience includes a catalogue content project covering 26,000 SKUs, built from supplier material and specifications extracted from more than 4,000 pump datasheets, with AI-assisted processing and validation.
Questions
Frequently asked questions
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Share a little about your website, your goals and what is getting in the way. I'll use that to work out the right scope and next step.