Client project · SaaS website
Chalkstring
Website, Brand & Content for Construction Software
Website, branding and content created to turn a technical construction software proposition into a clear and commercially focused digital presence.
- SaaS
- Web Design
- Branding
- Content
- UX
- SEO
Website capture from September 2026.
Overview
The project
Chalkstring provides cloud-based software for the construction sector. The business needed a website capable of clearly explaining a relatively technical software platform to prospective customers.
A significant part of the project involved translating the software's functionality and benefits into a clearer, more commercially focused website proposition, with content and structure developed to help potential customers understand what the platform did and why it was relevant to their business.
Role
Aaron's involvement
- Initial website direction, branding and graphic design
- Page design and information architecture
- Website content
- Front-end implementation and responsive design
- SEO-focused page structure
- Technical setup, hosting, server environment and performance configuration
- Client communication and project delivery
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