OneStopDIY

The business originally operated on Magento 1, later migrated to Magento 2, and then moved to WordPress and WooCommerce when greater flexibility became a priority.

I was involved in the technical direction and recommendations around these platform changes as the client's requirements evolved.

A major part of the project involved distributing products across four eBay accounts. The wider catalogue was managed and listed across multiple accounts, with international listings across markets including the UK, Europe and the Americas. The business also ships internationally.

Marketplace pricing formulas were used to ensure products could be sold through eBay and Amazon while remaining within the client's defined margin requirements. Channel-specific pricing logic accounted for marketplace fees, product margins and profitability considerations.

AI-assisted workflows were used to improve and restructure product content across a catalogue of thousands of products, making large-scale optimisation significantly more practical. Work included improving existing descriptions, restructuring product information and increasing clarity and consistency while supporting SEO and AEO.

A direct client-facing relationship covered requirements, quotations, project scoping and technical recommendations through design, implementation, testing, client training, handover and ongoing development.