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Digital marketing

SEO services

SEO services cover the technical and on-page work that lets search engines crawl, understand and rank your pages: site structure, indexing, internal links, metadata and structured data. It suits businesses with a website that search engines struggle to interpret, or one about to change significantly.

When this helps

Problems this solves

  • Important pages not indexed, or indexed as duplicates.
  • A structure where key pages sit five clicks from the homepage.
  • Metadata generated automatically and effectively meaningless.
  • A previous migration that lost rankings and was never diagnosed.

Scope

What's included

Every quote lists the deliverables in writing, so there is no ambiguity about what you receive.

Deliverables

  • Technical audit: crawling, indexing, status codes, canonicals, redirects and rendering.
  • On-page optimisation of titles, descriptions, headings and content structure.
  • Information architecture recommendations so important pages are reachable.
  • Internal linking plan connecting services, evidence and conversion routes.
  • Structured data implementation, validated against visible content.
  • Migration and launch checks, plus a prioritised ongoing improvement plan.

Not included as standard

  • No ranking positions, traffic figures or timelines are guaranteed.
  • Link buying and manipulative tactics are not offered.
  • Content production is a separate service, as is paid media.

Anything here can be added to the scope and priced separately.

Defined starting point

Search and measurement audit

Fixed price after scoping

Typically includes

  • Review of an agreed set of pages and templates
  • Technical crawl, indexing and rendering findings
  • On-page and structure recommendations
  • Structured data review
  • Measurement configuration review
  • Prioritised findings and an implementation proposal
Price this work

Process

How the work runs

  1. Step 1

    Audit

    Crawl the site, review indexing, rendering and measurement.

  2. Step 2

    Prioritise

    Rank findings by likely impact and effort.

  3. Step 3

    Implement

    Apply agreed fixes, or brief your developers.

  4. Step 4

    Review

    Verify changes and set the next priorities.

What I need from you

  • Search Console, analytics and site access.
  • Decisions on content and structural changes.
  • Developer access, or agreement that I implement directly.

What changes the price

  • Site size and platform constraints.
  • Whether a migration or redesign is involved.
  • Number of markets and languages.
  • One-off audit or ongoing implementation.

Experience

Relevant background

Relevant experience includes structured content and search work across two Magento storefronts and a WordPress project whose parent-company website saw GA4 sessions rise 212% year on year.

Questions

Frequently asked questions

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Get a fixed cost for seo services.

Share a little about your website, your goals and what is getting in the way. I'll use that to work out the right scope and next step.