Is AEO different from SEO?

It overlaps heavily. AEO focuses on whether your answers are clear, extractable and consistently attributed. It builds on SEO fundamentals rather than replacing them.

Do we need an llms.txt file?

No. It is not a requirement and I will not sell it as one. Clear content, accurate markup and crawlable pages are what demonstrably matter.

Can you guarantee we appear in AI answers?

No, and nobody can. What this work does is remove the reasons your content would be misread, skipped or misattributed.

Digital marketing

AEO services

AEO, or answer engine optimisation, makes your content clear enough that both people and AI-assisted search features can find and correctly restate your answers. It suits businesses whose expertise exists but is buried, inconsistent or only available after a click through several pages.

Get an AEO quote All digital marketing

When this helps

Problems this solves

Pages that never state plainly what the business does or for whom.
Inconsistent naming of services, brands and people across the site.
Key content only rendered after interaction, so crawlers never see it.
Schema markup that contradicts what the page visibly says.

Scope

What's included

Every quote lists the deliverables in writing, so there is no ambiguity about what you receive.

Deliverables

Answerability audit: whether each key page answers its question directly and early.
Entity clarity work so the business, founder, services and locations are named consistently.
Information structure recommendations: headings, answer-first paragraphs and useful tables.
Technical availability checks that primary content, links and metadata exist in rendered HTML.
Internal linking plan connecting related services, evidence and the enquiry route.
Appropriate Schema.org markup, validated against the visible content.

Not included as standard

No AI mention, citation or inclusion in any generated answer can be guaranteed.
There is no special AI-ranking schema; Google states its usual SEO fundamentals apply to AI features.
Markup is added only where the page genuinely fits the type.

Anything here can be added to the scope and priced separately.

Defined starting point

AEO audit and implementation plan

Fixed price after scoping

Typically includes

Answerability audit of agreed key pages
Entity consistency review
Rendered-HTML availability checks
Structure and internal linking recommendations
Schema plan by page type
Prioritised implementation proposal

Price this work

Process

How the work runs

Step 1
Audit
Assess answerability, entity clarity and rendered availability.
Step 2
Plan
Prioritise structural and schema changes by value.
Step 3
Implement
Apply the agreed changes, or brief your team to.
Step 4
Validate
Check markup and rendered output against visible content.

What I need from you

Access to the site, analytics and Search Console where available.
Subject-matter review of the answers produced.
Decisions on which claims and figures may be published.

What changes the price

Number of pages and templates in scope.
Platform's ability to render content server-side.
How much content restructuring is needed.
Whether implementation is included or handed to your team.

Questions

Frequently asked questions

SEO services

Technical SEO, on-page optimisation, information architecture, internal linking, structured data and migration checks.

AEO content creation & improvement

Concise answers, service explanations, useful FAQs, comparison content and structured product information, written to be extractable.

Keyword research & search strategy

Search-intent research, competitor review, keyword grouping, prioritisation and page and content mapping.

Get a fixed cost for aeo services.

Share a little about your website, your goals and what is getting in the way. I'll use that to work out the right scope and next step.

Get an AEO quote hello@fixedcosts.co.uk