In-house storefront launch · G.M. Treble
Pumpify
Launch of a second branded storefront inside an existing Magento 2 installation, with a large catalogue content project behind it.
eCommerce
Merchandising and product discovery
Merchandising and product discovery work makes your range findable: category structure, navigation, filters, onsite search and how products are presented and recommended. It suits stores with large or technical catalogues where customers cannot easily reach the right product.
When this helps
Problems this solves
- Categories built around internal structures rather than how customers shop.
- Filters that return nothing useful, or dozens of near-identical options.
- Onsite search that fails on product codes, synonyms and simple typos.
- Related products chosen at random rather than by genuine relevance.
Scope
What's included
Every quote lists the deliverables in writing, so there is no ambiguity about what you receive.
Deliverables
- Category and navigation structure review, with a proposed revised taxonomy.
- Filter and attribute plan based on the decisions customers actually make.
- Onsite search configuration: synonyms, code matching, weighting and result checks.
- Product page presentation improvements for specification-heavy ranges.
- Promotion, upsell, cross-sell and related-product rules, defined and implemented.
- Before-and-after checks on key search terms and category journeys.
Not included as standard
- Restructuring categories affects URLs; redirect handling is included in scope or flagged.
- Attribute gaps may need product-data work first, which is scoped separately.
- Third-party search apps carry their own subscription costs.
Anything here can be added to the scope and priced separately.
Defined starting point
Discovery and merchandising review
Fixed price after scoping
Typically includes
- Category, navigation and filter review
- Onsite search configuration on agreed terms
- Agreed product presentation improvements
- Related-product and upsell rules defined
- Redirect handling where URLs change
- Checks against a list of real search terms
Process
How the work runs
Step 1
Analyse
Review search terms, zero results and category performance.
Step 2
Design
Propose taxonomy, filters and discovery rules.
Step 3
Implement
Apply the agreed structure and search configuration.
Step 4
Check
Test real search terms and journeys, then hand over.
What I need from you
- Access to the platform and any search app in use.
- Internal knowledge of how customers describe products.
- Search-term and zero-result reports if available.
What changes the price
- Catalogue size and attribute completeness.
- Whether the search engine is native or a third-party app.
- How much category restructuring is involved.
- Number of templates that need presentation changes.
Experience
Relevant background
Relevant experience includes onsite search and product-discovery work on two Magento storefronts with substantial technical catalogues.
Questions
Frequently asked questions
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Share a little about your website, your goals and what is getting in the way. I'll use that to work out the right scope and next step.