Why does GA4 not match our order numbers?

Consent choices, ad blockers, cross-device journeys and tagging gaps all contribute. Part of this work is quantifying the gap so you know how far to trust each report.

Do we need a consent management platform?

Only if you use non-essential tracking. If you do not, adding a banner for appearance is pointless. I configure measurement to match your real situation.

Can you fix tracking before we start advertising?

That is the right order. Launching campaigns on broken measurement means paying for data you cannot rely on.

Digital marketing

Analytics and conversion tracking

Analytics and conversion tracking work makes your measurement trustworthy: correct events, conversions defined once, and numbers that reconcile with your order system. It suits businesses making decisions on data they quietly suspect is wrong.

Get a tracking quote All digital marketing

When this helps

Problems this solves

Analytics revenue that does not match the orders in your platform.
Conversions double-counted across Ads, GA4 and the platform.
GA4 configured in a hurry during the move from Universal Analytics.
No agreed definition of what counts as a lead.

Scope

What's included

Every quote lists the deliverables in writing, so there is no ambiguity about what you receive.

Deliverables

Measurement plan: the events and conversions that matter, named consistently.
GA4 and Google Tag Manager setup or repair, with a clean container structure.
eCommerce event implementation through the data layer, from view to purchase.
Conversion definitions aligned across GA4 and advertising platforms to avoid duplication.
Consent-aware configuration reflecting your actual consent implementation.
Reporting or dashboard views, plus data-quality checks against your order data.

Not included as standard

Perfect accuracy is impossible; consent, blockers and cross-device use all cause gaps.
Historical data cannot be recreated retrospectively.
A consent platform's licence cost is separate where one is required.

Anything here can be added to the scope and priced separately.

Defined starting point

Tracking setup or repair

Fixed price after scoping

Typically includes

Measurement plan with agreed event names
GA4 and GTM configuration or repair
eCommerce or lead events implemented
Conversion definitions aligned across platforms
Consent-aware configuration
Reconciliation check against your order data

Price this work

Process

How the work runs

Step 1
Plan
Agree the events, conversions and naming before touching tags.
Step 2
Implement
Build the data layer and container configuration.
Step 3
Verify
Test in real journeys and reconcile against order data.
Step 4
Report
Set up the views your decisions actually need.

What I need from you

Analytics, Tag Manager, Ads and platform access.
Order data for reconciliation checks.
Decisions on what counts as a conversion.

What changes the price

Platform and how accessible the data layer is.
Number of events, conversions and advertising platforms.
Whether consent mode is required.
Whether dashboards are included.

Experience

Relevant background

Relevant experience includes GA4 and GTM tracking improvements across two Magento storefronts.

Questions

Frequently asked questions

PPC advertising

Paid search and Google Shopping setup and management: account structure, ad copy, landing-page alignment, tracking and reporting.

Conversion rate optimisation

Review funnels, product, cart and checkout friction, prioritise changes and plan appropriate A/B testing or measurement.

SEO services

Technical SEO, on-page optimisation, information architecture, internal linking, structured data and migration checks.

Get a fixed cost for analytics & conversion tracking.

Share a little about your website, your goals and what is getting in the way. I'll use that to work out the right scope and next step.

Get a tracking quote hello@fixedcosts.co.uk