Keyword research & search strategy
Search-intent research, competitor review, keyword grouping, prioritisation and page and content mapping.
Read moreDigital marketing
PPC advertising
PPC (pay-per-click) advertising work builds and manages paid search and Google Shopping campaigns so spend goes to demand you can actually serve profitably. It suits businesses wasting budget on broad campaigns, or retailers whose Shopping feed is holding back performance.
When this helps
Problems this solves
- Budget spent on search terms that never convert.
- Conversion tracking that disagrees with the orders in your system.
- Shopping campaigns limited by a feed full of disapprovals.
- Ads pointing at pages written for a different audience.
Scope
What's included
Every quote lists the deliverables in writing, so there is no ambiguity about what you receive.
Deliverables
- Account structure designed around products, margin and real demand.
- Keyword and negative-keyword sets, with match types used deliberately.
- Ad copy and assets written for each group, aligned to the landing page.
- Google Shopping setup, including feed requirements and campaign structure.
- Conversion tracking definitions verified against your own order data.
- Reporting on the metrics that matter commercially, with a review cadence.
Not included as standard
- Advertising spend is paid by you directly to the platform and is separate from my fee.
- No return on ad spend, cost per click or ranking position is guaranteed.
- Platform policy decisions and account suspensions rest with the platform.
Anything here can be added to the scope and priced separately.
Defined starting point
Campaign setup
Fixed price after scoping
Typically includes
- Agreed channel, offer, target market and creative scope
- Account and campaign structure built
- Keywords, negatives and ad copy
- Conversion tracking configured and verified
- Launch checks and a reporting view
- Handover, or an agreed separate management period
Process
How the work runs
Step 1
Review
Assess the account, tracking accuracy, feed health and margins.
Step 2
Plan
Agree structure, budget allocation and what success means.
Step 3
Build
Create campaigns, ads and tracking, then launch controlled.
Step 4
Manage
Optimise and report on the agreed cadence, if management is included.
What I need from you
- Ads and Merchant Center access in your own accounts.
- Margin information so priorities reflect profit rather than revenue.
- Agreement on budget and target markets.
What changes the price
- Number of campaigns, markets and languages.
- Whether Shopping and feed work is included.
- Whether tracking needs repair before launch.
- Setup only, or setup plus an agreed management period.
Experience
Relevant background
Relevant experience includes paid shopping work across two Magento storefronts, where the combined operation reported a 20% relative improvement in paid-shopping conversion rate.
Questions
Frequently asked questions
Related
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Read moreGet a fixed cost for ppc advertising.
Share a little about your website, your goals and what is getting in the way. I'll use that to work out the right scope and next step.