SEO services
Technical SEO, on-page optimisation, information architecture, internal linking, structured data and migration checks.
Read moreDigital marketing
Keyword research and search strategy
Keyword research and search strategy establishes what your customers actually search for, groups those searches by intent, and maps each group to one page. It suits businesses about to invest in content or a new site structure who want to build the right pages rather than guess.
When this helps
Problems this solves
- No clear view of which terms matter commercially.
- Several pages targeting the same query and competing with each other.
- Content plans built on assumptions about how customers describe products.
- Big keyword lists that nobody turned into a page plan.
Scope
What's included
Every quote lists the deliverables in writing, so there is no ambiguity about what you receive.
Deliverables
- Intent-grouped keyword sets: informational, commercial and transactional.
- Competitor review of who ranks for the important groups and why.
- Prioritisation by commercial value and realistic difficulty.
- A page map: one canonical page per intent group, with gaps identified.
- Cannibalisation findings where existing pages compete.
- A content and structure plan your team or I can implement.
Not included as standard
- Volume and difficulty figures are only reported where a real data source is available and named.
- Rankings are not guaranteed.
- Implementation is scoped separately from research.
Anything here can be added to the scope and priced separately.
Defined starting point
Search strategy and page map
Fixed price after scoping
Typically includes
- Intent-grouped keyword sets
- Competitor review on the priority groups
- Prioritisation by commercial value
- Page map with gaps and duplicates identified
- Internal linking recommendations
- A written implementation plan
Process
How the work runs
Step 1
Gather
Pull existing query data, product terminology and competitor pages.
Step 2
Group
Cluster by intent rather than by raw term.
Step 3
Prioritise
Score by commercial value and realistic difficulty.
Step 4
Map
Assign one canonical page per group and flag gaps.
What I need from you
- Search Console and analytics access where available.
- Product and margin knowledge to guide prioritisation.
- Names of the competitors that genuinely matter.
What changes the price
- Catalogue and service breadth.
- Number of markets and languages.
- Whether paid data tools are used and who supplies them.
- Whether the deliverable includes a full content plan.
Questions
Frequently asked questions
Related
You may also need
SEO content creation & improvement
Search-intent-led page copy, category content and content refreshes, using AI where helpful with editorial checks.
Read morePPC advertising
Paid search and Google Shopping setup and management: account structure, ad copy, landing-page alignment, tracking and reporting.
Read moreGet a fixed cost for keyword research & search strategy.
Share a little about your website, your goals and what is getting in the way. I'll use that to work out the right scope and next step.