In-house storefront launch · G.M. Treble
Launching a second Magento brand with a rebuilt catalogue
Launch of a second branded storefront inside an existing Magento 2 installation, with a large catalogue content project behind it.
Website capture from September 2026. The live site may have changed since this work.
Role
Aaron's involvement
- Managed the launch of a second branded storefront within an existing Magento 2 installation.
- Owned product-data sourcing and the catalogue and content work.
- Worked with an external development agency on the build.
The work
What the work involved
- Adapted the Pump Sales Direct storefront with different design, branding and rewritten content.
- Delivered a 26,000-SKU catalogue content project using supplier material and information extracted from more than 4,000 pump datasheets.
- Produced structured descriptions and technical attributes for filtering and search.
- Used AI-assisted processing with validation against the source material.
Outcomes
Commercial results
- A second brand launched inside one Magento 2 installation
- 26,000-SKU catalogue content project delivered
- Specifications extracted from 4,000+ datasheets
The 26,000-SKU figure is the scale of the catalogue content project. It is a different measure from live product counts on the current storefront, and separate from the 13,000 live eBay listings referenced elsewhere. The launch supported a dual-brand strategy to increase group visibility across paid and organic search.
Related services
The services behind this work
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