AEO services
Answer engine optimisation strategy and implementation: answerability, entity clarity, structure, technical availability and schema.
Read moreCopywriting & content generation
AEO content creation and improvement
AEO content is content written so that a reader, or an answer engine, can extract a direct answer without losing context. Answer engine optimisation (AEO) here means clear definitions, answer-first paragraphs and genuinely useful questions and answers. It suits businesses whose expertise is buried in long pages.
When this helps
Problems this solves
- Pages where the answer arrives in the fourth paragraph, if at all.
- FAQ sections repeated site-wide that answer nothing specific.
- Jargon used without explanation.
- Facts shown only inside images or diagrams.
Scope
What's included
Every quote lists the deliverables in writing, so there is no ambiguity about what you receive.
Deliverables
- Answer-first rewrites: a direct definition and outcome at the top of each page.
- Descriptive question-style headings covering what is included, how scope is agreed and what affects cost.
- Page-specific FAQ sets built from real buyer and support questions.
- Comparison content or tables where they genuinely aid a decision.
- Structured product or service information moved out of images into text.
- Terminology explained on first use, with consistent entity naming across pages.
Not included as standard
- No AI mentions, citations or inclusion in AI answers can be guaranteed.
- There is no special AI-ranking schema; ordinary good structure and accurate markup are what is implemented.
- Only questions with complete answers on the page are marked up.
Anything here can be added to the scope and priced separately.
Defined starting point
AEO content improvement batch
Fixed price after scoping
Typically includes
- Answer-first rewrite of an agreed set of pages
- Descriptive question-style headings
- Page-specific FAQ sets with complete answers
- Terminology and entity consistency pass
- Facts moved from images into text
- FAQ and page schema implemented where the content fits
Process
How the work runs
Step 1
Collect
Gather the real questions buyers and support actually get.
Step 2
Restructure
Put direct answers first, with detail beneath.
Step 3
Write
Produce concise answers, grounded in approved source material.
Step 4
Mark up
Add accurate schema only where the page genuinely fits the type.
What I need from you
- Real questions from sales and support conversations.
- Subject-matter review of the answers.
- Approval of any facts or figures used.
What changes the price
- Number of pages and question sets.
- How much information must be extracted from images or documents.
- Depth of subject-matter review needed.
- Whether schema implementation is included.
Questions
Frequently asked questions
Related
You may also need
SEO content creation & improvement
Search-intent-led page copy, category content and content refreshes, using AI where helpful with editorial checks.
Read moreWebsite & landing-page copywriting
Homepage, service, category and campaign landing-page copy with a clear proposition, structure and agreed review process.
Read moreGet a fixed cost for aeo content creation & improvement.
Share a little about your website, your goals and what is getting in the way. I'll use that to work out the right scope and next step.