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Copywriting & content generation

SEO content creation and improvement

SEO content creation and improvement is the writing side of search: producing or rewriting pages so they match what people are actually searching for and cover the topic properly. It suits sites with pages that exist but do not rank, or gaps where no page addresses a real query.

When this helps

Problems this solves

  • Several pages competing for the same query and none of them winning.
  • Thin pages that never answer the question behind the search.
  • Old content that has drifted out of date.
  • Keyword-stuffed copy that reads badly and performs worse.

Scope

What's included

Every quote lists the deliverables in writing, so there is no ambiguity about what you receive.

Deliverables

  • Content brief per page: primary intent, related terms, questions to answer and internal links.
  • New page copy, or a structured rewrite of existing content.
  • Category and range content written for both buyers and search.
  • Consolidation recommendations where pages compete with each other.
  • Titles, meta descriptions and heading structure.
  • Preservation of existing factual detail through the rewrite.

Not included as standard

  • No ranking positions or traffic figures are guaranteed.
  • Technical SEO fixes are covered by the SEO service; this is the content work.
  • Volume and difficulty figures are only quoted when a real data source is available.

Anything here can be added to the scope and priced separately.

Defined starting point

SEO content batch

Fixed price after scoping

Typically includes

  • Briefs for an agreed set of pages
  • Written or rewritten copy for those pages
  • Titles, descriptions and heading structure
  • Internal link recommendations
  • Consolidation advice where pages compete
  • One consolidated review round
Price this work

Process

How the work runs

  1. Step 1

    Research

    Establish the real intent behind each target query.

  2. Step 2

    Brief

    Agree structure, questions to answer and links.

  3. Step 3

    Write

    Produce the content, using AI assistance where it helps, with editorial checks.

  4. Step 4

    Publish

    Publish or hand over, with internal links applied.

What I need from you

  • Access to the site and any analytics or Search Console data.
  • Subject-matter input where the topic is technical.
  • Approval of briefs before writing starts.

What changes the price

  • Number of pages and whether they are new or rewrites.
  • Depth of research needed per topic.
  • Whether internal linking changes are included.
  • Whether publishing is included.

Questions

Frequently asked questions

Related

AEO content creation & improvement

Concise answers, service explanations, useful FAQs, comparison content and structured product information, written to be extractable.

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SEO services

Technical SEO, on-page optimisation, information architecture, internal linking, structured data and migration checks.

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Keyword research & search strategy

Search-intent research, competitor review, keyword grouping, prioritisation and page and content mapping.

Read more

Get a fixed cost for seo content creation & improvement.

Share a little about your website, your goals and what is getting in the way. I'll use that to work out the right scope and next step.