SEO content creation & improvement
Search-intent-led page copy, category content and content refreshes, using AI where helpful with editorial checks.
Read moreCopywriting & content generation
Website and landing-page copywriting
Website copywriting turns what your business does into pages a buyer can follow: a clear proposition, honest benefits, sensible structure and a next step. It suits businesses whose website undersells them, and campaigns that need a landing page written for one specific audience.
When this helps
Problems this solves
- Pages that describe the business inwardly rather than answering buyer questions.
- A homepage that never says plainly what is sold or to whom.
- Ad traffic landing on a page written for a different audience.
- Copy written by committee that says very little.
Scope
What's included
Every quote lists the deliverables in writing, so there is no ambiguity about what you receive.
Deliverables
- Audience and proposition definition for each page in scope.
- Page structure with headings that answer real buying questions.
- Written copy: headline, supporting copy, benefits, detail sections and calls to action.
- Titles, meta descriptions and heading hierarchy for each page.
- Tone guidance so future pages stay consistent.
- An agreed number of review rounds with consolidated feedback.
Not included as standard
- Claims must be supportable; I will not write guarantees or statistics without a source.
- Design and build are separate scopes unless quoted together.
- Translation is arranged separately where needed.
Anything here can be added to the scope and priced separately.
Defined starting point
Core page copywriting
Fixed price after scoping
Typically includes
- Briefing conversation and proposition definition
- Structure and headings for the agreed pages
- Full copy for those pages
- Titles, descriptions and heading hierarchy
- Two consolidated review rounds
- Tone notes for future pages
Process
How the work runs
Step 1
Brief
Understand the audience, the offer and what makes it credible.
Step 2
Structure
Agree page outlines before writing full copy.
Step 3
Write
Draft the copy with headings that answer buyer questions.
Step 4
Review
Consolidated feedback, revisions, then final delivery.
What I need from you
- Access to a knowledgeable person for a short briefing conversation.
- Any existing brand, tone or claim-substantiation material.
- One named approver for each review round.
What changes the price
- Number and type of pages.
- How much research or interviewing is required.
- Technical complexity of the subject matter.
- Number of review rounds.
Questions
Frequently asked questions
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Read moreGet a fixed cost for website & landing-page copywriting.
Share a little about your website, your goals and what is getting in the way. I'll use that to work out the right scope and next step.