Can you use a list we bought?

No. Purchased lists damage deliverability and usually lack a lawful basis for marketing. I work with audiences you collected yourself with appropriate consent.

Which platform should we use?

Whichever integrates properly with your store and matches your list size. I will recommend based on your platform and needs rather than a preferred vendor.

Will emails land in the inbox?

Authentication, list hygiene and sending patterns all help, and I check them. No one can guarantee inbox placement, and any provider promising it is overstating.

Digital marketing

Email marketing

Email marketing work turns a neglected mailing list into a dependable sales channel: segmented campaigns, automated flows and reporting that shows what earned its place. It suits businesses with an existing, properly collected list they rarely use well.

Get an email marketing quote All digital marketing

When this helps

Problems this solves

One newsletter sent to everyone, rarely.
No welcome, browse or basket-abandonment flows in place.
A list with no segmentation and declining engagement.
Reporting limited to opens, with no view of revenue.

Scope

What's included

Every quote lists the deliverables in writing, so there is no ambiguity about what you receive.

Deliverables

Campaign plan aligned to your trading calendar.
Email design and copy, built as reusable templates.
Segmentation based on purchase behaviour, engagement and product interest.
Automated flows: welcome, post-purchase, retention and win-back.
eCommerce automations, including basket and browse abandonment where your platform supports them.
Reporting on revenue, engagement and list health, plus deliverability checks.

Not included as standard

Audiences must be properly sourced with appropriate consent; purchased lists are not used.
Email platform subscription costs are yours and stated separately.
Inbox placement cannot be guaranteed; deliverability is improved, not promised.

Anything here can be added to the scope and priced separately.

Defined starting point

Email foundations

Fixed price after scoping

Typically includes

Reusable template design and build
Segmentation plan implemented
Welcome and post-purchase flows
One agreed abandonment automation
Deliverability and authentication check
Reporting view and handover

Price this work

Process

How the work runs

Step 1
Audit
Review list health, consent basis, platform and past performance.
Step 2
Plan
Agree segments, flows and the campaign calendar.
Step 3
Build
Create templates, flows and automations, then test thoroughly.
Step 4
Report
Measure revenue and engagement, then refine.

What I need from you

Email platform access and your existing list.
Brand assets and product or offer information.
Domain access for authentication records if not already configured.

What changes the price

Number of templates, campaigns and flows.
Platform capability and integration with your store.
List size and segmentation complexity.
One-off setup or an ongoing monthly scope.

Questions

Frequently asked questions

Analytics & conversion tracking

GA4 and GTM setup and repair, eCommerce events, conversion definitions, consent-aware measurement, dashboards and data-quality checks.

Conversion rate optimisation

Review funnels, product, cart and checkout friction, prioritise changes and plan appropriate A/B testing or measurement.

Image & creative asset creation

Website banners, product-image editing, campaign graphics, email and social creatives, marketplace image assets and export variants.

Get a fixed cost for email marketing.

Share a little about your website, your goals and what is getting in the way. I'll use that to work out the right scope and next step.

Get an email marketing quote hello@fixedcosts.co.uk