Which platforms do you cover?

Most commonly Meta's Facebook and Instagram. Other platforms are considered where your audience is genuinely there, rather than added for the sake of coverage.

Can you produce the creative?

Yes, image and creative asset production is a separate service that often runs alongside this one. Video production beyond simple edits is scoped case by case.

How does tracking work with cookie consent?

Measurement is configured to respect your actual consent implementation. That can mean less complete data, which I would rather explain than quietly work around.

Digital marketing

Paid social media marketing

Paid social media marketing plans and runs advertising on social platforms, most commonly Meta's Facebook and Instagram, with the creative and landing page treated as part of the campaign. It suits businesses whose products benefit from visual demand generation rather than search alone.

Get a paid social quote All digital marketing

When this helps

Problems this solves

Boosted posts with no structure, audience thinking or measurement.
Creative that ignores how people actually scroll.
Traffic sent to a homepage instead of a relevant page.
No idea which audience or creative produced the sales.

Scope

What's included

Every quote lists the deliverables in writing, so there is no ambiguity about what you receive.

Deliverables

Campaign plan: objective, audience, offer and budget structure.
Audience strategy covering prospecting and retention segments.
Creative direction and coordination, including the asset list needed.
Landing-page alignment so the click leads somewhere relevant.
Measurement setup appropriate to your consent implementation.
Structured testing plan and reporting against agreed metrics.

Not included as standard

Ad spend is paid by you directly and is separate from my fee.
Platform audience features and account access depend on eligibility I cannot assume.
Results are reported, not guaranteed.

Anything here can be added to the scope and priced separately.

Defined starting point

Paid social campaign setup

Fixed price after scoping

Typically includes

Objective, audience and budget plan
Campaign structure built in your ad account
Creative direction and agreed asset set
Landing-page alignment review
Measurement configured to your consent setup
Reporting view and a testing plan

Price this work

Process

How the work runs

Step 1
Plan
Agree objective, audiences, offer and budget.
Step 2
Prepare
Coordinate creative and check the landing page.
Step 3
Launch
Build and launch with measurement verified.
Step 4
Test
Run structured tests and report what actually worked.

What I need from you

Ad account and page access in your own business accounts.
Product imagery, video or permission to produce assets.
Offer and budget decisions.

What changes the price

Number of campaigns, audiences and creative variants.
Whether asset creation is included.
Number of markets.
Setup only, or ongoing management.

Experience

Relevant background

Relevant experience includes Meta, Facebook and Instagram paid campaign work in previous agency and in-house roles.

Questions

Frequently asked questions

Remarketing ads & creative

Remarketing planning, audience and measurement requirements, ad concepts and asset production, setup where agreed and performance review.

Image & creative asset creation

Website banners, product-image editing, campaign graphics, email and social creatives, marketplace image assets and export variants.

Analytics & conversion tracking

GA4 and GTM setup and repair, eCommerce events, conversion definitions, consent-aware measurement, dashboards and data-quality checks.

Get a fixed cost for paid social media marketing.

Share a little about your website, your goals and what is getting in the way. I'll use that to work out the right scope and next step.

Get a paid social quote hello@fixedcosts.co.uk