Skip to content

Digital marketing

Remarketing ads and creative

Remarketing shows advertising to people who already visited your website or engaged with your brand. This service covers the planning, the audience and measurement requirements, and the creative itself. It suits businesses with a considered buying cycle where few visitors purchase on a first visit.

When this helps

Problems this solves

  • Visitors who research, leave and are never seen again.
  • One generic remarketing banner shown to everybody.
  • Audiences that cannot be built because tracking or consent is not in place.
  • Creative that ignores where the person stopped in the journey.

Scope

What's included

Every quote lists the deliverables in writing, so there is no ambiguity about what you receive.

Deliverables

  • Remarketing plan by audience stage: browsers, product viewers, basket abandoners, past customers.
  • Audience and measurement requirements documented against your actual consent setup.
  • Ad concepts matched to each stage, with messaging that reflects intent.
  • Asset production in the required sizes and formats for each platform.
  • Campaign setup where that is included in scope, with frequency and exclusion rules.
  • Performance review against agreed metrics, and creative refresh recommendations.

Not included as standard

  • Audience availability depends on your consent implementation and platform policies.
  • Ad spend is separate and paid by you.
  • Some sectors face platform restrictions on remarketing; those are identified, not circumvented.

Anything here can be added to the scope and priced separately.

Defined starting point

Remarketing plan and creative set

Fixed price after scoping

Typically includes

  • Audience plan by journey stage
  • Measurement and consent requirements documented
  • Ad concepts per audience
  • Asset production in required sizes
  • Campaign setup where agreed
  • Performance review after an agreed period
Price this work

Process

How the work runs

  1. Step 1

    Assess

    Check tracking, consent and which audiences are genuinely available.

  2. Step 2

    Plan

    Define audiences, exclusions, frequency and messaging.

  3. Step 3

    Produce

    Create concepts and the required asset sizes.

  4. Step 4

    Review

    Launch where in scope, then report and refresh creative.

What I need from you

  • Ad account access and current tag or tracking setup.
  • Brand assets and product imagery.
  • Clarity on your consent implementation.

What changes the price

  • Number of audiences and platforms.
  • Number of creative concepts and size variants.
  • Whether campaign setup and management are included.
  • Whether tracking and consent work is needed first.

Questions

Frequently asked questions

Related

Paid social media marketing

Paid social campaign planning, audience strategy, creative coordination, landing-page alignment, testing and reporting.

Read more

Image & creative asset creation

Website banners, product-image editing, campaign graphics, email and social creatives, marketplace image assets and export variants.

Read more

Analytics & conversion tracking

GA4 and GTM setup and repair, eCommerce events, conversion definitions, consent-aware measurement, dashboards and data-quality checks.

Read more

Get a fixed cost for remarketing ads & creative.

Share a little about your website, your goals and what is getting in the way. I'll use that to work out the right scope and next step.