In-house eCommerce management · G.M. Treble
Improving the performance of an established Magento store
Commercial and technical ownership of an established Magento 2 storefront, covering customer journey, product discovery, content and tracking.
Website capture from September 2026. The live site may have changed since this work.
Role
Aaron's involvement
- Owned commercial and technical website performance as Website Manager.
- Prioritised work around commercial needs rather than a fixed development backlog.
- Coordinated external development and marketing suppliers.
The work
What the work involved
- User experience improvements and conversion optimisation across the buying journey.
- Product discovery and onsite search improvements on a large technical catalogue.
- Content and product information work supporting both customers and search.
- GA4 and Google Tag Manager tracking improvements.
- Marketplace connections alongside the storefront.
Outcomes
Commercial results
- £4.8m combined annual turnover
- 35% year-on-year revenue growth
- 9% average order value uplift
- 20% relative improvement in paid-shopping conversion rate
These figures relate to the combined Pump Sales Direct and Pumpify operation under Aaron's commercial management, rather than to this storefront alone or to any single change.
Related services
The services behind this work
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